📨 The CliqSpot Report

The Data Behind Winning Marketing | Edition #1

🔥 3 Headlines Outperforming Right Now

(All CTRs verified via platform analytics)

  1. Email: “Your $167 Discount Expires at Midnight”

    • 34% CTR (eCommerce)

    • Why it works: Price specificity + urgency (Nielsen, 2023)

  2. LinkedIn: “Why I Fired My Best Client”

    • 5.1% CTR (B2B)

    • Data: Controversial posts get 2.3x more shares (HBR, 2024)

  3. YouTube: “We Tested 100 AI Tools. These 3 Are Worth It.”

🛠️ Try This: Replace vague numbers with specific figures (e.g., “$167” not “hundreds”).

🧲 CTAs That Convert (With Proof)

CTA

Conversion Lift

Case Study

“Claim Your Spot”

+31%

SaaS waitlist test

“Get the Checklist”

+28%

eCom popup A/B test

“Yes, I Want This”

+22%

Button text experiment

💡 Pro Tip: Use first-person language (“my,” “me”) – increases ownership bias (Study).

🎯 Steal These Facebook Ads

  1. UGC Video Ad

    • Result: 11.2% CTR (Glossier)

    • Key Lesson: Raw footage outperforms polished ads 3:1 (Meta, 2024)

  2. Screenshot Ad

    • Template: “Here’s exactly how we made $27,341 last month.”

📊 2024 CTR Benchmarks

Industry

Email CTR

FB Ad CTR

SaaS

2.3%

2.1%

eCom

1.8%

1.5%

Coaching

3.1%

2.7%

(Sources: Mailchimp, Klaviyo)

🧠 Copywriting Hack: The “Who Else” Hook

🚨 Next Week’s Exclusive

“We analyzed 14,000 landing pages to discover:

  • The underused button color increasing conversions by 19%

  • Why ‘flat design’ CTAs underperform by 27%

  • Heatmap proof of where eyes go first”

🔓 CliqSpot Pro Members: Get the full report 48 hours early. Upgrade Now

📚 Curated Resources

💬 Your Turn
Reply with:
 ✅ Which swipe you’ll test this week
 ❌ What’s NOT working in your funnel

We’ll feature the best reader case study next edition!

— The CliqSpot Team